Is This The Best Creative Pitch ...Ever?

Thank god it's Summer. The weather is getting better and there's a new Paul Weller LP in the shops. And it's ace. Only trouble is there is nothing on telly. And one thing that got me through the Winter months was the superb TV series, 'Mad Men'. A drama which finally made the advertising industry convincing entertainment. And boy, do I miss it.

The real master stoke was setting it in New York right at the cusp of the sixties - where every chain-smoking copy writer and art director looks like Cary Grant and lusts after doubles of Grace Kelly with misogynist glee. It can be quite uncomfortable to watch at times, but at least it signifies that at least we've come a long way.

But I'm not about to harp on about the battle of the sexes. For me this series captures the ad industry brilliantly and none more so than in this clip, featuring Creative Director Don Draper pitching to a potential new client. His presentation is inspirational, and attempts to elevate his client's product to something invented by HG Wells. And while he's at it, reduces one of his account executives to tears. Which must be a good thing.

Here at the Studio we're thrilled to have won our second pitch. We've created the new identity for the University of East Anglia, Jubilee Project - which promotes awareness of the 50th anniversary in 2013 and will raise funds for charity along the way. There were no tears during our presentation and thankfully Darren is no Don. But he does want to dress like him.

Mad Men Season One is available on DVD now.