This is a cool part of the job. Having worked with our client on their latest design project, finally seeing it on press for one final approval is a thrill.
And the project in question is the 'Made in the University of East Anglia' booklet - from briefing, presentation, design and sign-off, it's been a pleasure to work on. You can tell that Studio is pleased with it. This was a good opportunity to document its time on press. No special finishes like varnishes or embossing - just good old CMYK, thus saving our client money to get it printed on a cool stock like Naturalis. The final booklet has a feel of lasting quality.
It's great to hear the loud print presses and the smell of the ink in the air. We maybe in the early years of a new age of digitaI, but I think print will always have a place, because we like to engage with an object and experience what the designer and client intended. In years to come it will occupy the same place in our hearts as vinyl records and will continue to surprise.
Many thanks to Jane and Jamie at Gallpen.
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