Racing Goldfish - views from the fishbowl

I'm a bit late with this blogpost, but having lost but now found my camera,  I can finally share some shots from this years BA Graphic Communication graduation show at Norwich University College of the Arts.

Throughout the past year, Course Leader Andy Campbell and I had occasionally discussed the look of the show; it was time to up-our-game and present the work differently, and create more of a gallery exhibition experience. The presentation of the third year's work drew more upon Andy's fine art background, dumping the nasty foam board and spray mount, in favour of A0 and A1 sheets each hung from the same horizon, by large silver clips.

And it was still a layout task for each student, using the larger format to display a chosen project which featured a campaign across communication media. I'm pleased to say each exhibiting graduate succeeded and met the challenge. Film and digital was also embraced, I especially liked the addition of the showreel, bringing to life each presentation.

When it came to a theme for the show, Andy had a thing about goldfish. Each student would be a numbered goldfish racing into the industry, from river to ocean I guess. For me, it was the fairground image of winning a goldfish, but instead the racing goldfish would be potentially awarded with an internship or that valuable first job.

The course's best students had another challenge of creating another show for D&AD New Blood, this year being held at the Truman Brewery at Brick Lane, London. Here, they would have wider industry exposure. In the centre of both shows, stood the goldfish bowl, which each visiting agency had the chance of winning.

The show received great feedback from industry visitors, so the hard work and presenting the work differently had certainly paid off.

A newspaper was also produced for the Racing Goldfish, designed by Billy Thorpe and put together at the Studio. More about that and the winner of the goldfish bowl in the next post.

All the best to all graduating students from Norwich University College of the Arts and big pats on backs to all the students whose hard work helped put together the show.