Design at Duke Street No.2: Alice Rawsthorn

Following David Pearson's lecture we returned once again to Duke Street for 'The Culture and Business of Good Design' – an event organised by Richard Denyer of Norwich University College of the Arts and Lucy Marks of Norfolk Network.

Tonight's guest speaker was international design critic Alice Rawsthorn who was joined later by an industry panel featuring packaging design guru Nick Farrow (Farrows), product designer Alastair Kingsland (Minima), Head of Design School Hilary Carlisle (NUCA) and Tim Lynch, Marketing Services Manager of Britvic. And the chair in charge of the tea party was brand purposer Simon Middleton - so in all, a rum bunch to feed our brains.

Alice knew her stuff. Opening with an image which featured football hooligans throwing plastic chairs, she declared that the public's broadest understanding of good design was the chair – as we can all judge if it is comfortable, attractive to the eye or merely functional. Or getting straight to the point, ask how ethical is its design – unfortunately for the bruised and battered chairs thrown by the boys on the terraces, these products are indestructible and will be massed in landfill for thousands of years.

The technology industry is driven by the new and the innovative, creating a need for products which are arguably inessential (it reminded me of a great Paul Weller comment that before mobiles we used to manage, now everyone has to have one). But times change and we grow to rely on these new products, but where do they go when they die? This grim reality was defined by an image of a rubbish tip of computer hard drives and monitors – once desirable but now lifeless and resistant to decay. However, Alice likes the iphone as it bundles several products into one and reduces space when it's tossed into the twilight zone of disposal. Whether it's a chair or a sleek iphone, brands of the future will have to design and manufacture their products with a clear conscience.

Printed graphics weren't touched on, but it brought to mind the latest Bernard Matthews campaign which is endevouring to restore consumer confidence after being savaged by Jamie Oliver and his loathing of turkey twizzlers. You can clearly see that they are trying to communicate a message which is considering health, taste and even employee pride. They've even re-branded as Bernard Matthew Farms to make it more rural and green. Still makes me wonder if they've improved their farming methods though.





After having to decide whether a honey comb vase or a chair made from ice was the most efficient (the bees won Studio fans), Alice had another surprise up her tailored sleeve. Have you heard the one about the car made of fabric? I hadn't but here it was, created by BMW and it's a real marvel. Its fabric skin, reminicient of an ancient World War One bi-plane is stretched over a light weight frame, the engine accessed via a clean line similar to a surgical incision. So it's renewable, dent proof but what about safety? Great concept though. I would love to know what my engineering client Active Technologies makes of it.

You now know that the theme was responsibility not recession. As a delegate later said, 'we've heard enough about that'. But I think there is another event there which could discuss the importance of design and delivering a clients message effectively when times are tight. And celebrates great work and client product and service too.

It was an enjoyable evening, and thought provoking stuff for students, design professionals, and the Norfolk Network members – all representative of a variety of industries – everyone was buzzing in the reception area afterwards. Plus, it was great seeing Alice Rawsthorn – she has superb taste in shoes you know.

More events like this please.

For more information on Norfolk Network and future events, click here.
Plus Studio recommends Alice's blog, here it is.

Design at Duke Street No.1: David Pearson

In collaboration with Andy Campbell at NUCA (and with a little help from our friends) Studio had been planning this since the Summer – inviting book designer David Pearson to the Norwich University College of the Arts to give a lecture on his valuable work for Penguin and beyond.

And like a much desired Routemaster - we also had the treat of another design luminary, visiting the Duke Street lecture theatre on the same day – the design critic Alice Rawstorn (more on Alice's lecture in a bit). So with great anticipation, Andy and I had our very own design festival (with better catering and no portaloo's).

David learnt his typographic craft under the watchful eye of Phil Baines at Central St.Martin's, which soon earned him an exciting work placement at Penguin Books. And here is where David's talk began, with an image of Penguin's archive – endless rows of every book it ever published. The holy grail is probably buried somewhere here, not that would interest David – he was too busy archive raiding and consuming Penguin's rampant design invention.



And if you love paperback books, but more importantly judge a book by its cover, you'll be familiar with Penguin's commitment to producing challenging book cover designs which inspire new generations of readers. Even the most casual observer could re-collect the classic characteristics of a Penguin paperback – the iconic parallel orange bars, the bold black san-serif typeface and the curious symbol of the Penguin standing to attention, but distracted by something over his right shoulder.

Penguin began in 1933 by founder Allen Lane, who knew the importance of publishing good writing for the masses but also the value of it's book jacket, stating "I have never been able to understand why cheap books should not be well designed – for good design is no more expensive than bad". And Penguin attracted many great designers – Jan Tschichold practising his new typography in the late 1940's, produced a whopping 500 book designs in three years. In keeping with post-war austerity, his design method relished the challenge of working within limitations such as using black and one other colour and consistent positioning of title, author's name and that distracted Penguin motif. Later, if there was a famous author, perhaps one more colour could be added to the palette.

Influenced by US sales figures and their extravagant full colour front covers, Penguin flirted with imagery too. Coming to life in the 1970's with the design work of David Pelham – this lucky chap actually used photography which would have alarmed Allen Lane and his accountant.



You can appreciate, when David began at Penguin he was following in the foot steps of some design greats. But his work soon had a lasting feel of quality – classic typography but still mixing modern styles, which are explored in his 'Great Ideas' series. Complimentary illustration pops up in the 'Great Journeys' series, but you can imagine Penguin's founder wincing at the sight of the many colours applied throughout the collection. I love the 'Penguin Classics' range (£2 each - buy them while you can) which celebrates consistent copy positioning and colour restriction. You can sense Mr Tschichold nodding with approval.



It was a pleasure meeting David and seeing not only his inspirational work but the timeless legacy of Penguin Books. Just imagine those dusty volumes at rest in the Penguin archive – I'd love to explore it one day. Before I sign-off I feel a tangent coming on – I must apologise if David was distracted by some idle student chatter from the back row – they obviously know it all. But being a Seinfeld obsessive I was reminded by this scene and how to silence disruptors at the cinema. We could have used George Constanza at David's talk. But then, maybe not.

Find more of David Pearson's work here.

With thanks to Matty and Jason Hyde X