It's been a bit of a buzz recently. I know many agencies say this but its true, so it's good to pause and reflect on recent Studio developments. One of which was being asked to design the logo for Norwich's bid for UK City of Culture in 2013.
I think it's a great opportunity for those living in Norwich to display some civic pride and not feel beaten down by some of the cheap jokes and cliches we so often hear. Especially by those who can't believe life actually exists outside the M25. Besides, Norwich has grown into a cool little european city, there's plenty going on once you scratch the surface. Just one example is the Norfolk and Norwich Festival which continues to bring left field talent to the city. It's comparable with the same arts festival in Manchester (just not with Kraftwerk, but give it time).
It was exciting to work on this brief, despite the challenge of a tight schedule. And it was team effort, between myself and NUCA graduate Scott Robinson - I was very pleased with Scott's typography which gave the logo a contemporary edge. We also explored a visual approach where different photographic backgrounds can be applied behind the type. Which was nice. The campaign web site was created by Keri Lambden at Wintercorn – Studio's digital partner. I don't think Keri got much sleep in the days that lead to the launch. She did a fantastic job.
Please visit the Norwich City of Culture site and back the bid. It would be a brilliant for the city which could bring a potential £200 million boost to the local economy. But more importantly, give more exposure to an often surprising and genuinely creative city.
More press info here and there.
With thanks to Marion, Scott and Keri.
No comments:
Post a Comment