How else can you promote a brand without stating the obvious? Uniqlo are a clothing company who embrace online marketing with originality and good humour.
They are the same guys that produced the widgets on this blog - the dancing girls telling the time, the weather with global views - each good examples of the combination of idea and cool design (plus some nifty coding too). Uniqlo recently launched another online viral campaign, which links nicely to Twitter users. Give it a try, it will please and amuse you - plus, you will feel encoraged to share it with others.
Tough marketing cynics may sneer and ask 'does it sell knitwear?', but this is just one feature of a promotional campaign. We can state the obvious elsewhere. Besides, I met Phil Baines once and he was wearing a superb Uniqlo cardie. And if it's good enough for Phil...
UTweet here.
PS. I haven't discovered yet who created this bit of fun - please comment if you know.
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