It's cold, it's January and they keep telling us there is a recession. There is such doom mongering in the media at the moment that I expect to see men in flap caps stalking the streets, wearing sandwich boards proclaiming, 'the end is nigh'.
But it is bad out there. And heart breaking too. Having heard that a big printer went under this week it brings it all very close to home. As my London link and fellow NUCA alumni Jason Hyde observed this week, even some advertising spaces are standing empty. Strange days indeed. The poster pictured above reminds me of the kind of promotions that you see when travelling on the train, telling the stressed commuter 'if you lived here, you'd already be home'.
We must keep positive - as many of us of a certain age would agree, we have been here before. And the way forward is to continue to be innovative in our work and our clients to keep communicating to their customers. It's all best summed up by the poster, 'Keep Calm and Carry On' - first designed by the government to soothe moral of the nation in the early years of the second world war as we faced possible invasion. They thankfully went unused, but all these decades on it's message is relevant and poignant for today.
Is it the best motivational poster of all time? The BBC think so – find out more.
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