Pitching a charitable direction for the UEA Annual Report was a daring proposition. Studio was buzzing to win the opportunity to design this project, so it was interesting to see how our clients would meet this challenge.
Their response was very exciting – to further the awareness of the University's international work and its achievement of the Queen's Anniversary Prize, the UEA Africa PhD Scholarship Programme would be established. Its objective to raise at least £120,000 to fund four african students for a three-year course – providing them with a life-changing opportunity they would not other wise have. It was brilliant to hear this level of ambition. Now to make it happen.
In comparison, Studio's role was simple – creating an Annual Report with a prestigious feel, befitting of the University and announcing this new programme. Its visual theme features landscape imagery from Rwanda, from a region known as the Thousand Hills in Nyungwe an area worked in by the University's School of International Development. Faculty members were then revealed in the inside front of the Report – positioned opposite, the Queen's Anniversary Prize logo which can be used by the University for the next four years.
Additional views of the Thousand Hills (or 'Darren's Hills' as they became known by a few clients) were also applied to UEA Court, the event which launches the Annual Report and celebrates its achievements.
For Studio, this year's Annual Report was not only a victory for the idea, but a design which genuinely makes a difference for an educational programme which could potentially change lives. Nice, eh?
Please visit www.uea.ac.uk for more details on the University of East Anglia Africa PhD Scholarship Programme. And if you know anyone wealthy, please tell them too.
With thanks to Anne-Marie Triggs, Suzy Gook and David Street.
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