One of our favourite clients, Access to Music walked into the studio recently and announced, "I have no prospectus, I have no promotional materials and I have an Open Day in a couple of weeks – what can you do?"
After a considered sip of tea, and the offer from our client of a Disco biscuit, we suggested a newspaper. They are very much in vogue at the moment in certain design circles, and apart from their usual function as a carrier of news, the format had been rarely utlized commercially. We had already discovered Newspaper Club, a brilliant new printer who create cost effective newspapers and for short runs too. With our tea and the Disco biscuits finished, our decisive client gave us the green light to proceed.
Designed by NUCA graduate Billy Thorpe, who had just completed a successful Studio internship, Billy also recommended the illustration talents of another graduate Lauren Marina. It was one of those enjoyable projects which seemingly design themselves. But that's because of a great idea, and the momentum of a print deadline. And Newspaper Club only print every Tuesday at 2pm.
I love this project – Studio created a desirable object which would be irresistible to pick-up and take home if you are discovering a new university or college campus. But there was an added twist – during the project I attended the Future:Content design conference, organised by the good people of It's Nice That.
One of the inspirational speakers was Russell Davies, Head of Planning for Oglivy and Mather – who gave a brilliant talk on new methods of communication, the limitations of the screen and print finding a new purpose. I had a tingle when he told us he was the owner of Newspaper Club and how it was fun to re-purpose a format which the digital evangelists continually tell us is dying.
Find out more about Newspaper Club here.
And please view the Access to Music Open Days newspaper there.
With thanks to Billy, Lauren and Ian.
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